Cannabis Brand's Quick Pivot Amid Star's Relationship Reveal

0:00It's March 31st, you're listening to entertainment and celebrity news today, AI-powered entertainment coverage. Cannabis brand Flower by Edie Parker just launched a big 420 campaign with Summer House star Amanda Batula on March 31st called Boobs. On drugs, it featured her rocking a t-shirt with that bold message all about flipping old views on weed and pushing for personal freedom. They planned to donate 15% of sales to last prisoner's project for cannabis justice reform. Hours after the drop, Batula went public on Instagram with co-star Wes Wilson, confirming they're dating amid weeks of rumors. This came just two months after she split from her husband Kyle Cook, who she married back in September 2021. Wilson had a short fling with Batula's friend and fellow co-star Kiarra Miller last year. When reactions split quick, some fans slammed the brand as unprofessional for the fast pivot, while others cheered them for dodging the reality TV.

1:01Miss, Flower by Edie Parker scrubbed all Batula posts and swapped in a new model wearing the exact same shirt. They captioned it noting how much can change in a day, but kept the charity tie-in intact. Batula and Wilson owned up in their statement, saying they never meant to hide things given the tricky friend group dynamics and show spotlight. As this plays out, eyes stay glued to summer house season 10.