Can Canada's travel industry seize a golden opportunity?

As you may have heard (over and over again), travel to the United States by Canadians is way down. Other countries are also avoiding the US, whether due to political stances or security concerns. But Canadians, Europeans and others are still part of the post-pandemic travel boom. So where are they going? You got it!

Canadians are looking to explore their own country more than ever before. Foreigners are still looking to visit North America, just maybe not ... you know. All this has created the best chance Canada has had in decades to supercharge its growing travel industry. The only questions are if we're ready to seize it, and how we go about doing that...

Jordan speaks to Erin Hynes, a longtime travel industry expert and the host of Curious Tourism: A Responsible Travel Podcast, about what the past year has taught us about Canadian travel and where it might be headed this year.

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