Cale Owen: from scaling gyms to opening one again

🌎 John sits down with Cale Owen to unpack what he’s learned from scaling hundreds of gyms, leading Gym Launch as CEO, and now stepping back toward ownership with W.O.L.F. Gyms.

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📱 Socials:

W.O.L.F Gyms - (https://www.instagram.com/wolf_gyms/)

W.O.L.F Gyms (Website) - https://wolffitnessgyms.com

📺 Watch On: 

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00) Wolf Gyms' Unique Approach

(2:23) Why Cale Owen Left Gym Launch

(4:21) Wolf Gyms' Business Model and Philosophy

(7:33) Why Wolf Avoids Tiered Memberships

(8:55) Run a successful gym with Kilo (visit https://usekilo.com/)

(9:39) Why Access Gyms Win in Tough Economies

(13:09) What It Costs to Open a Wolf Gym

(19:24) The Ideal Franchisee

(20:39) Marketing, Sales Funnels, and Filling Gyms

(31:59) Staffing a Wolf Gym

(33:27) Content Strategy for Gym Growth

(39:04) The Future of Group Training Gyms