Building Successful Partnerships That Live, Breathe and Create Culture

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival.  We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years. 

In this episode we also discuss:

• How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets
• Creating digital brand moments that are seamless and omnichannel
• Utilizing emerging technologies like AI in field marketing and live events
• Leveraging occasions and seasonal moments with Pinterest Activations

Guest Bio:  Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry. 

Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands.

Brave Pick: This week's Brave Pick of the Week is The Motley Fool. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin