Building Personal Brands That Actually Drive Leads

Join Dan Englander and Jared Gibson, co-founder of Outworks, as they dive into the future of B2B marketing and explain why personal branding is the most powerful growth engine for CEOs and founders.

Discover why cold outreach is no longer enough, how authentic LinkedIn content can drive long-term trust and authority, and how busy executives can make content creation part of their routine. Jared also shares hands-on tactics for leveraging video and interviews, working smarter with teams, and setting realistic goals for lead generation through personal brands.

Timestamps

00:00 – Intro & welcoming Jared 
01:51 – Jared’s background & launching Outworks 
06:43 – Why traditional outbound no longer works 
12:46 – How content & algorithms have changed on LinkedIn 
18:51 – The importance of knowing your Total Addressable Market 
23:35 – Making content creation a lifestyle 
29:49 – What ROI looks like on LinkedIn 
33:50 – Getting clients comfortable on video 
35:21 – Using client interviews for content 
37:21 – Jared’s partner program and new service launchTags

Links & Resources:

Visit: https://salesschema.com

🔗 Learn more about Jared→ https://www.outworks.io/