Building Lasting Crypto Brands with Mayur Gupta

This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation. Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally.  Links mentioned from the podcast:  The DeepSeek-R1 Effect and Web3-AI Mayur’s Twitter Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsor:  In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.