Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Unpacking the long-game philosophy of SDF's new CMO. Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. Links mentioned from the podcast: Jason’s Twitter: https://x.com/jasonkarsh Stellar Development Foundation Website: https://stellar.org/ From our sponsor: Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale Timestamps: 00:00 Unlocking Idle Assets 00:38 Meet Stellar Development Foundation CMO 02:26 From Google to Crypto 04:00 Crypto Branding Reality 07:46 SDF Focus and Timing 10:51 Making Stablecoins Click 13:02 One Voice Many Audiences 15:20 Get Rich Slow Marketing 19:04 Founders as Storytellers 22:19 RWA Growth on SDF 24:56 Stablecoins vs Tokenization 26:17 Next 100M Humans or Agents 28:05 Final Thoughts - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.