Building A Stronger Employer Brand with Terry Baker, Pandologic

It has never been harder to find and engage candidates. So how can your employer brand stand out while keeping your budget in check? When it comes to your recruitment sourcing strategy and finding the right candidate, there are several factors to consider.

Helping Bill Banham to get to the heart of how to mix AI with other approaches to candidate sourcing is Terry Baker, CEO & President at Pandologic, an AI-enabled recruiting platform.

Questions For Terry Include: 

• The Great Resignation is projected to be with us for a long time. What have employers learned from this experience so far that's helping them prepare for what’s next?
• How do you see technology fitting into this narrative? What’s the role AI will play in continuing to help drive outcomes?
• What are the risks with fully automated/AI-driven processes? Can great candidates be missed in a process where humans are removed from the early-stage screening process? Can checks be put in place? 
• One of the biggest challenges facing recruiters today is the sheer number of online job boards that exist. Can you share some stats around job boards (#s of boards, collective reach, engagement rates, etc).
• Before one can even get to the candidate sourcing stage of the recruitment process, it's vital to tackle an important task: perfecting the job listing and requirements listed. What tips can you share?
• Specificity is good for candidate sourcing, but sometimes an overly specific list of requirements can be just as dissuading to a candidate as a job listing stuffed with vague terms. What's the correct middle ground approach?
• Knowing the value data provides, how can we measure success going forward?

More About Terry

Terry brings 20+ years of managing high-growth companies to his role at PandoLogic. Prior to joining PandoLogic, Terry was the founder and CEO of Amped Market Place Inc. a strategic partner to online media companies by providing services to amplify traffic, audience, and revenue. His career in online recruitment and on-line media has included helping companies reach critical mass and global coverage through business development, direct sales and channel development, M&A, marketing and product management including executive leadership roles with Adicio Inc., Advanced Recruiting Technology Inc., and Hire.com.

Terry is a frequent speaker in the U.S. and internationally, and has presented at conferences hosted by NAA, OnRec, Editor & Publisher, Folio, ICMA and IAEWS. He earned an MBA in Marketing and a B.S. in Information Systems from San Diego State University.

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