Build Your Email List

Something I overlooked for a long time was using my podcast to build my email list. I was so focused on everything else — getting it launched, finding guests, and you know, getting people to actually listen — that I completely ignored building my mailing list.

But your email list is the best way to capture your audience — the only direct line you have to them, since podcast subscriptions are a scattered mess, and a black box.

Through your email list, you can share episodes, better engage with your audience, and grow your business. People might skip episodes, but they’ll still see your name in their inbox.

So how do you grow you list?

1) Have a landing page with a subscribe box. I recommend ConvertKit. It’s free to start and you can even point a domain there.

2) Make your call to action to subscribe, at both the top of the show, and at the end. over 50% of people drop off before your sign off, so having it in the beginning guarantees everyone hear it.

3) Offer a content upgrade of freebie as incentive. My friend Jason Resnick says to make it sawdust from your own work.

I promise — this is one of the best ways to grow your podcast and your audience.

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/