Brit+Co’s Brit Morin: Modern media brands are human brands

Publishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working on that for about seven years now. But every brand’s sustainability and elasticity has to go beyond a founder’s career span. Morin discusses revenue, differentiating content and more on this episode.