Bringing Intellectual Property Onchain with Story Protocol | Jason Zhao

Explore the future of intellectual property on the blockchain in this insightful interview with Jason Zhao. Discover how Story Protocol is revolutionizing the way creators protect, share, and license their work. By bringing IP and copyright onchain, the protocol streamlines the process, ensures compliance with state and national laws, and secures rights in an innovative, transparent manner. Perfect for Web3 creators and blockchain developers ready to push boundaries and unlock new possibilities.

Chapters

00:00 - Intro: Jason Zhao, Co-founder and Chief Protocol Officer at Story Protocol 

00:45 - How Story Protocol is revolutionizing IP management on blockchain 

01:16 - Case study: Acquiring Justin Bieber's "Peaches" song rights 

02:34 - The vision: Making IP as programmable as stablecoins 

05:15 - Jason's background: From AI at DeepMind to blockchain 

08:58 - Story's technical architecture: Custom Layer 1 blockchain 

11:13 - Proof of Creativity Protocol explained 

13:15 - Storing full IP rights and metadata (beyond NFTs) 

18:47 - Legal framework and enforceable IP licenses 

21:36 - Mainstream IP vs. native Story Protocol IP 

24:07 - DeFi integration: Royalties and liquid IP markets 

27:31 - How creators monetize their work on Story 

29:50 - Tokenomics and the Big Bang staking event 

33:51 - Roadmap: IP Portal and future upgrades 

37:23 - David Goyer (Dark Knight trilogy) launching new IP on Story 

38:28 - Fraud prevention and attestation services 

45:02 - Staking mechanics and validator system 

49:08 - Meme coins and IP-backed tokens 

54:20 - The long-term vision: "HTTP for IP"

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