Brewdog's Fall: Investors, Staff Hit Hard

0:00On March 4, Brue Dog, the Scottish craft beer powerhouse, has collapsed into administration. US company Tille Ray snapped up major parts of the business in a 33 million pound deal, but 38 bars shut down and 400. 84 workers lost their jobs. Chief executive James Taylor broke the news to staff in a quick 15-minute call. The real sting hit investors in the equity for puns crowdfunding campaign, which pulled in 75 million pounds before closing in 20. 21. Those backers promised to share in the company's growth, plus perks like beer discounts, now face zero returns from the sale. Administrators made that clear right away. Folks like retired celebrant Steven from Suffolk poured in 1,000 pounds as a tribute to his late husband, a huge punk IPA fan. After 30 years together, Keith's death in February 2017 inspired the move, but Steven now calls it a nightmare. Nurse Janice from Airshire, who chased Brue Dog bars on trips to London, Australia,

1:02and Las Vegas, feels equally gutted after learning the news through. Media first. Company founders James Watt and Martin Dickie had already stepped away with Watt leaving a CEO in 2024. Watt owned up to years of huge risks and mistakes during Brue Dog's rise from a 2007 startup to a billion dollar brand. He apologized to laid-off staff and investors, saying the airs outweighed the winds. Asocyllray takes the reins, they promise to honor some perks for equity for punk supporters treating them comme brand ambassadors. Still, the fallout leaves a bitter taste for a once-mavered brewer trying to claw back, trying to claw back.