Brewdog's Fall: Investors Lose Millions

0:00On March 5, Broodog, the Scottish craft beer giant once valued at 2 billion pounds, has been sold to US firm Tillray for just 33 million. Pounds after entering administration. The deal leaves as 220,000 small investors who poured in 75 million pounds over the years with shares worth next to nothing. James Watt, the co-founder and former CEO, shared his regrets this week, admitting the company grew too fast and mishandled crises. Nearly 500 staff lost their jobs in a sudden conference call and 38 UK bars shut down on Monday, hitting places from London too. Aberdeen, investors and fans have mixed feelings online, with some blasting Watt for past deals that favored big backers and left everyday punks empty handed. Unions call the layoffs a disgrace, comparing them to past scandals and pointing to years of mismanagement that erased 97% of the company's value. An email to investors promises ongoing perks like discounts, even extra ones for those with Broodog tattoos, while the new owner stabilizes things.

1:07Watt hinted cryptically that the investor's story might not be over yet. With international sites under review and Watt starting a new venture, I stay on whether any silver lining emerges for those loyal backers.