Breaking Norms in Wealth Management | Chad Willardson on Discipline & Integrity

In this inspiring episode of The Determined Society, Shawn French sits down with Chad Willardson, founder of Pacific Capital, six-time author, husband, father of five, and one of the most respected voices in wealth management and leadership. Chad shares the courageous decision that changed his life forever, walking away from a successful career at Merrill Lynch with no safety net to build a company rooted in integrity, purpose, and people over profits. Today, Chad Willardson manages more than $1.5 billion in assets, but Chad reveals that his greatest success has never been measured by money. From overcoming fear and rejection to building elite teams, protecting company culture, prioritizing family, and turning down millions to stay true to his values, this conversation is packed with practical wisdom for entrepreneurs, leaders, and anyone determined to build a meaningful life. 

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The Determined Society is hosted by Shawn French — a show for people who refuse to quit. Every episode goes beyond the highlight reel to explore the real stories behind resilience, reinvention, and the relentless pursuit of a life built on your own terms.

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