Breaking down Microsoft's sports strategy

This week's StreamTime Podcast features a session from our recent Ignition event, when SportsPro chief executive Nick Meacham was joined by Monica Robbins, the director of sports partnerships at Microsoft.

The US technology giant has been actively growing its presence in sport and provides its services to some of the world's top leagues and organisations, including the likes of the National Football League (NFL), the National Basketball Association (NBA), Spanish soccer's LaLiga, and the England and Wales Cricket Board (ECB).

Now approaching ten years at Microsoft, Robbins outlines the role sport is playing for the company and how it works with its partners to showcase its technology - both at the elite level and all the way down to the grassroots.