Break, Bond and Build - Sales Influence Podcast - SIP 614

Sales Strategy

Break, Bond, Build formula creates trusted advisor status: break customers by revealing knowledge gaps in market trends and product differentiation, bond through empathizing with their challenges, build by presenting actionable solutions for career or business growth.

In B2B sales, the break phase specifically targets showing customers they lack complete understanding of market trends, product differentiation, and underlying business issues before positioning yourself as the solution provider.

Management Application

Managers apply the formula to salespeople by breaking through showing performance shortcomings to get admission of need, bonding via sharing personal struggle stories, then building with structured 30-90 day improvement plans.

Implementation Framework

Victor Antonio's Sales Velocity Academy already integrates the Break, Bond, Build storyline into its hero story course, providing structured training on this connection methodology.

Jonathan Sprinkles developed this approach through years of presentation power and connectology techniques focused on establishing connections and improving stage presence across professional contexts.