Boult's SHOCKING Move to Dominate the Wearables Market!

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About this episode
In this episode of the Indian Business Podcast, we are joined by Varun Gupta, the founder of Boult, who shares the story of building a ₹700 crore bootstrapped brand without raising a single rupee in external funding

We dive deep into how Boult competed with heavily funded rivals, the strategic decisions behind staying independent, and how the brand carved a niche with products like true wireless earphones

This episode also explores India’s shift from Chinese to local manufacturing, Boult’s approach to e-commerce, and the fine balance between rapid growth and staying true to brand values

Whether you're a D2C builder, a hardware founder, or someone inspired by underdog wins, this episode is a blueprint for building bold, lean, and profitable