Book Marketing Strategies That Work with Melanie Herschorn
About this episode
After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.
Want to become a published author? Visit us at: https://authorswholead.com/
Get every episode summarized
Each time Authors Who Lead - Learn to write a book from bestselling authors and leaders publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Authors Who Lead - Learn to write a book from bestselling authors and leaders
Fiercely Feminine Voices: Meleah Ashford on Empowering Women in STEM and Aspirin...
Authors Who Lead - Learn to write a book from bestselling authors and leaders
Stop Overthinking: How to Edit and Refocus Your Book for Impact
Authors Who Lead - Learn to write a book from bestselling authors and leaders
From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Story...
Authors Who Lead - Learn to write a book from bestselling authors and leaders
Your Book Idea Is Already Leaving Clues
Authors Who Lead - Learn to write a book from bestselling authors and leaders