Bollywood invented the studio model, then abandoned it. Reliance brought it back — on steroids
About this episode
Jio Studios is now the largest production house in India by revenue, catalogue, and box-office share. It got there fast. Stree 2, Laapataa Ladies, Dhurandhar, all Jio. The Dhurandhar franchise alone is closing in on Rs 3,000 crore worldwide.
Meanwhile, Dharma, Excel, Maddock, and Bhansali have all sold significant stakes just to stay in the game. Jio simply does not need to. It has Reliance's telecom network, streaming platform, and marketing muscle all working together. The studio model that Bollywood once abandoned is back.
But can Jio can build an identity to go with it?
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Get every episode summarized
Each time Daybreak publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Daybreak
This week in AI: activist robots, doom-laden researchers — so who's the good guy...
Daybreak
India has more tourists than ever. So why is tourism in trouble?
Daybreak
The Government sold Air India to escape its problems. The fix is to buy back in
Daybreak
Nykaa cracked fashion at last. Myntra sees no reason to panic
Daybreak