
Betty Buzz's Fall: Blake Lively's Sparkling Mixer Brand Shuts Down
About this episode
Blake Livelys Betty Buzz sparkling mixer brand, launched in 2021, shut down this year due to profitability concerns. Despite initial success, including deals with British Airways and Yard House, the brand struggled to maintain profitability. The closure was purely business-related, not due to Livelys public feud with Justin Baldoni. Fans and critics have reacted to the news, with some expressing surprise at the brands failure and others criticizing the name for causing confusion. Lively is now embroiled in a legal battle with Baldoni, claiming his alleged smear campaign cost her $300 million. The courtroom clash is set to begin in May, with both parties expected to testify.
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Entertainment & Celebrity News Today | 2 Min News | The Daily News Now! — Betty Buzz's Fall: Blake Lively's Sparkling Mixer Brand Shuts Down. Machine-transcribed; use the interactive transcript above to jump the player to any line.
It's April 28th. I'm Corey with The Story, and this is Entertainment and Celebrity News today, your AI-powered Entertainment Report. Blake Lively's Betty Buzz Sparkling Mixer Brand quietly shut down this year after launching back in 2021. It promised premium drinks with real juice and no fake stuff, selling over 5 million bottles in year one and landing deals with spots like British, airways, and yardhouse. Core papers show trouble hit early, with bosses in 2024 doubting if it could turn a real profit long-term. They even talk shut down back then, and by this year, it happened purely for business reasons, not her beef with Justin Baldoni from it ends with us. Fans online are buzzing about it, some shock to flop despite the hype, others calling out the name Betty Buzz for confusing booze-seekers, and sober folks alike. Pricing Guy He too, seen as too steep for everyday buys, and folks want lively to drop it from her Instagram bio since sales links are dead. Lively's pushing back hard though,
claiming in filings that Baldoni's alleged smear campaign cost her $300 million total, hitting her. Rep, movie gigs, and brands like Betty Buzz, with tens of millions in losses. Their courtroom clash ramps up next month in May, after a judge tossed most claims but left contract breaches in retaliation alive, so expect both to. Spill on the stand as this drama unfolds.
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