Better Joint Support with Sarah Dillingham of Grace & Able

Research suggests that women are more likely to experience joint pain, aching, and stiffness caused by arthritis or arthritic conditions. In fact, evidence suggests that women aged 50 to 60 years may be 3.5 times (350%) more likely to develop CMC osteoarthritis than men in the same age group.

CEO and co-founder of Grace & Able, Sarah Dillingham, is one such arthritis sufferer. Following a life-changing moment, she decided to tackle the lack of suitable relief products for women. Through building an entire support community, Sarah has connected directly with those experiencing arthritis to offer a customized solution for women.

The main symptoms of arthritis are joint pain, inflammation, and stiffness, which typically worsen with age. The most common types of arthritis are osteoarthritis and rheumatoid arthritis. Osteoarthritis causes cartilage — the hard, slippery tissue that covers the ends of bones where they form a joint — to break down. Rheumatoid arthritis is an autoimmune disease in which the immune system attacks the joints, beginning with the lining of joints. The main goals of arthritis treatments are to reduce symptoms and improve quality of life.

In this episode you will learn what it takes to turn from patient to advocate to brand and product leader. Brand authenticity is something many companies aspire to, Sarah’s genuine and respectful approach with customers to truly understand their needs is something that any entrepreneur could learn from. With this universal design approach, she has been able to create value driven relationships to help grow the business. This is definitely a discussion that will leave you informed and inspired.