Best Practices for Successful Sales and Marketing Integration
About this episode
This week's show is entitled, "Best Practices for Successful Sales and Marketing Integration" and my guest is Joe McNeill, Chief Revenue Officer at Influ2
Tune in to hear more about:
- Person-based advertising - the important role it plays and it's impact on complex sales situations
- How companies should think about business value and balancing it with the personal needs and objectives of decision makers
- Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
- Best practices for how sales and marketing operate together in an integrated way
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog (search "McNeill". I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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