Best of: How influencers can shape the coming election

Headlines: Sydney set to have more than a million people watching NYE fireworks, heavy rain in Queensland has state emergency services on edge, and the Aussies take seven wickets in the final session to beat India in the fourth test.

Best of Deep Dive: Celebrity endorsements seem to be losing their potency when it comes to elections. Despite support from Beyoncé, Taylor Swift and Lady Gaga, presidential hopeful Kamala Harris could not find the votes to give her the top job in the recent US election.

Does that reflect a gap in the election market about to be filled by social media and influencers?

Konrad Benjamin doesn't love the term influencer – but he’s the host and creator behind Punters Politics, a YouTube channel that aims to help “navigate the divisive world of Australian politics on a quest to make it simple for the every day punter”.

In this episode of The Briefing’s Best of Summer Series, we’re listening back to Bension Siebert’s chat with Konrad where they unpack the power of the influencer, and whether they can sway the vote when Australia heads to the polls in 2025.

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