What Working Mums Need to Know About Sharing Their Kids Online - with Zsofi Paterson

Have you ever posted your child’s name, birth date or kinder photo online?

Most of us have.

And we did it with love.

But in 2026, the digital landscape has changed.

In this episode of the Working Mumma podcast Carina speaks with Zsofi Paterson, CEO of Tinybeans, about the growing conversation around “sharenting” and why parents of young children need to be more aware than ever.

Following a recent Australian Federal Police warning and a 41% rise in online child exploitation, this episode explores:

• What sharenting actually means
• When and how your child’s digital footprint begins
• The risks of sharing names, birth dates and locations
• AI and image scraping explained simply
• Why consent matters — even for babies
• What to do if you’ve already shared a lot
• Practical boundaries working parents can implement today
• The concept of “digital nesting”

 

If you’re raising babies, toddlers or preschoolers — and navigating Instagram, Facebook or family sharing — this is a conversation worth having.

 

Episode links 

Discover more about Tinybeans or connect with Zsofi on LinkedIn.

Follow Working Mumma on Instagram @workingmummacommunity or LinkedIn