Become a Successful Copywriter—Even with Bad Writing

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1:16Number two. Copying secret number two. Avoid using too many complex sentences. Avoid using too many complex sentences. That's why I said forget about what you've learned in college and university. It's not important. Break sentences up into smaller ones. Smaller ones. Now what do I mean by smaller sentences? What would you define as a smaller sentence? Yes. You don't need to pick a couple of breaths in between sentences. Yeah. Yeah. So if you think in terms, yes. Under 10 words could be. So think of in terms, he's what I like to do. You think of the copy. I wouldn't have more than four or maybe maximum five lines per paragraph. Sometimes I will have two lines per paragraph. Sometimes I even have one line or one word per paragraph. It's okay. Let me give an example. So you can see he's a product that teaches people

2:20how to get out of speeding ticket. Okay. And you can see first line, three paragraph, that and then two lines, two lines, two lines, three lines, four lines in this case. Imagine if all this he didn't break it up, break it up and have a one big chunk. Can you imagine that? Leadership. Very, very difficult to read. How on the follow I'm saying? Yes. So let's think of your own marketing material. Do you have all your stuff in like big, one chunk, can lines, or can you break it apart, make it easy for people to read? So my real family say I always say no more than. In fact, I challenge you to go back, look at every single email that I've sent out. How many getting my email through the EG? Look at every single email. I don't have one email that's more than five lines. Each paragraph. No.

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