Be the Trainer They Trust: The Sales Will Come Later

In this episode of the ESCO HVAC Podcast, host Clifton Beck sits down with Jason Estevez, General Manager at Seitron Americas and one of the Top 25 Most Influential HVAC Educators of 2024. Jason shares his journey from hands-on technician to award-winning trainer, offering a candid look at the real-life sacrifices, wins, and lessons that come with life on the road in HVAC education.

You’ll hear:

• The origin story of Seitron Americas and its evolution to a customer-first manufacturer with training at its core.
• Why training before selling builds long-term trust — and Jason’s philosophy on training: “Be the tech they call when something goes wrong. Be the trainer they trust — the sales will come later.”
• Practical tips on improving classroom engagement, building credibility, and using tools as teaching instruments.

Whether you’re a tech ready to take the leap into education or a contractor building an in-house training team, this conversation is packed with actionable insights and authentic perspective.

Presented by Seitron Americas — creating accessible tools for every technician. Learn more at https://seitron.com/en_us/