Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

Season 2: Episode 10

In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wine marketing. With nearly 20 years of experience and a portfolio that includes the wildly creative Tank Garage Winery, Ed shares success through taking risks, being authentic (in a non-douchey way), and building a brand that actually connects with people.

We talk about how Tank built an engaged audience through TikTok during the pandemic and why they’ve committed to never making the same wine twice.

We also dig into what it’s like opening a new tasting room in Paso Robles, what most wineries get wrong when it comes to authenticity, and how the Direct to Consumer Wine Symposium is evolving to meet the real needs of today’s marketers.

This was such a fun episode to record with a lot of really interesting and inspiring takeaways.

About Our Guest: Ed Feuchuk of Farm Collective Napa Valley

Ed is a marketer and self-proclaimed mistake maker with nearly 20 years of experience building innovative DTC wine brands.

As the General Manager for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery.

With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in the San Francisco Chronicle, the New York Times, Wine Spectator, and Playboy!

Website: https://www.tankgaragewinery.com/

Instagram: @TankWinery

TikTok: @TankWinery

Connect with Ed on LinkedIn: https://www.linkedin.com/in/edfeuchuk/

Don’t forget to get your tickets to the 2026 DTC Wine Symposium! Ed and I will both be there on various panels and would love to meet you!

These episodes might also interest you:

What Happens when Wine Nerds Throw a Conference?

Crafting Emotional Connections in Wine Marketing

Holistic Wine Marketing

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