Badass Unscripted – Estimation

Sooner or later…I have to tackle estimation. As the debate rages on (estimates versus no estimates), the fact remains that while customers need to know how much of an investment they’re in for, and what they will be getting for their money, we also need to admit that unless you’re repeating some variation of something you’ve already done before, it is very difficult to predict the future when so many variables can intersect to influence the outcome.