B2B teams will be embarrassed they ignored in this shift

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Jeff Reign, co-founder at Everything Machines. Jeff spent two decades in enterprise marketing and platform strategy, and now he's building everything cash, a brand-side cash that makes websites readable for LLM crawlers without rebuilding the human site. In two years, what will be to be teams

1:04which they would have never ignored in the current LLM shift? The increasing truthfulness and transparency that will be rewarded by LLM's forever now forward. We're moving away from being able to pull a fast one on the buyer because they will have an extremely rational agent as their partner in crime in figuring out what's right for them. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience

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3:10finding the right things for my human, my person, and it's not going to be fooled. Okay, that's all for today, but until next time, remember, the answers are always in the data.