About this episode
Don't Look Back
The longtime Hall of Fame baseball pitcher Satchel Paige once said "Don't look back -- something might be gaining on you." In the case with today's luxury car leaders BMW, Mercedes-Benz and Lexus that "something" is Audi.
The great luxury car maker that, in the past, could never quite get over the top has been gaining momentum with awards, marketing and, most importantly, sales. Halo vehicles like the R8 have grabbed the headlines but the real gains are coming across the entire lineup putting pressure on the traditional leaders of the segment. Just what are Audi's sales goals and how does the company plan to keep the momentum rolling? This week on Autoline Detroit to answer those and other questions on this blazing hot German luxury car maker is Johan de Nysschen, President of Audi of America. John McElroy is joined on his Autoline Detroit panel by David Welch of Bloomberg/Businessweek and Chris Paukert from Autoblog.com.
The longtime Hall of Fame baseball pitcher Satchel Paige once said "Don't look back -- something might be gaining on you." In the case with today's luxury car leaders BMW, Mercedes-Benz and Lexus that "something" is Audi.
The great luxury car maker that, in the past, could never quite get over the top has been gaining momentum with awards, marketing and, most importantly, sales. Halo vehicles like the R8 have grabbed the headlines but the real gains are coming across the entire lineup putting pressure on the traditional leaders of the segment. Just what are Audi's sales goals and how does the company plan to keep the momentum rolling? This week on Autoline Detroit to answer those and other questions on this blazing hot German luxury car maker is Johan de Nysschen, President of Audi of America. John McElroy is joined on his Autoline Detroit panel by David Welch of Bloomberg/Businessweek and Chris Paukert from Autoblog.com.
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