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Aussie Businesses: Navigating Asia's Cultural Nuances

About this episode

Aussie businesses are overlooking significant opportunities in Asia due to cultural misunderstandings, particularly in communication and deal-making. Experts like Dr. Fiona Swee-Lin Price highlight these gaps, which often result in failed ventures. Face-to-face meetings are crucial in Asia, unlike the quick emails common in Australia. Rob Brown, CEO of Kerb, made multiple trips to Malaysia to secure a deal. Faye Kuai, an Australian health food exporter, emphasizes the need to tone down direct communication to avoid causing loss of face. Aussie businesses struggle when their strategies fail overseas, as they may not understand the cultural differences. Time management also varies, with Australians preferring strict deadlines, while Asian cultures allow for more flexibility. Social aspects, such as business lunches and gift-giving, are essential for building trust and sealing deals. Mastering these nuances could unlock significant growth opportunities in South-East Asia.

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Aussie Businesses: Navigating Asia's Cultural Nuances

Sydney News Today | 2 Min News | The Daily News Now!

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Full transcript

Sydney News Today | 2 Min News | The Daily News Now!Aussie Businesses: Navigating Asia's Cultural Nuances. Machine-transcribed; use the interactive transcript above to jump the player to any line.

Aussie businesses are missing big chances in Asia because of cultural clashes in how we talk and do deals. Take pauses in conversation. Native English speakers freak out after three seconds of silence, thinking something's wrong, but in Japan, it's respectful thinking time. Experts like Dr. Fiona Sweeland Price from Globalized Consulting point out these gaps lead to failed ventures, especially as we eye Southeast Asia for. New supply chains emit global tensions, face-to-face meetings mean everything there, unlike quick emails back home. Rob Brown, CEO of Parking App Curb, made six trips to Malaysia in 2019, just to seal one deal after trade missions fell flat. Fay Kui, who exports Aussie health foods to over 70 countries, says direct Aussie's straight talk needs toning down to avoid causing loss of. Face, like swapping a hard no, for Aussie what I can do. Aussies get frustrated when home strategies flop overseas. We think we did everything right, but they see it differently.

Time feels linear here with strict deadlines, but in places like Vietnam or Thailand, it's more elastic, with rubber time stretching schedules for. Relationship building. That mismatch hits hard for proven players suddenly underperforming. Then there's a social side, business lunches turn epic, with heavy drinking and Vietnam. Learn to toast with 100% meaning bottoms up. But suggest less if needed. Gift wisely too, no clocks or sharp stuff, and use both hands. Work bleeds into play, with texts on weekends and late-night noodle runs building trust that seals deals. Southeast Asia's untapped potential means mastering these nuances could unlock massive growth, adapt, show up, and watch those partnerships ripen. From your city, powered by AI, this is Sydney News Today. I'm Corey, with the story.

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