AT&T's New App: A Digital Challenge to T-Mobile

0:00It's March 24th. I'm Corey with The Story, and this is Durham News Today, your AI-powered local news. AT&T is stepping up its game in the wireless world with a brand new app designed to make customer service smoother and more digital. The carrier launched this one-stop tool for managing phones, internet, devices, and more, complete with a generative AI assistant to handle shopping, advice, and support. It's a direct challenge to T-Mobile's popular T-Life app, as both aim to keep price-sensitive customers happy amid fierce competition. T-Mobile paved the way months ago by pushing customers toward its app for upgrades, new lines, and even an AI-powered Easy Switch tool that lets people jump carriers in 15 minutes or less. AT&T's CEO announced plans last December to match that, and now the app is live, promising features like grouping devices by family member, setting, downtime schedules, and viewing detailed usage stats all in one redesigned hub. Customers aren't thrilled with AT&T lately, as post-paid phone churn hit 0.98% in the

1:04fourth quarter of 2025, up. From 0.85% a year before, prepaid churn rose to 2.89%, a recent JDD. Power study shows AT&T trailing rivals scoring 587 out of 1,000 for satisfaction behind T-Mobile's 631 and Verizon's 593. The new app builds on AT&T's recent moves, like dropping three fresh phone plans for value seekers, while the company commits over $250 billion in five years to boost fiber and wireless networks reaching more than 100 million locations. T-Mobile eyes, $3 billion in savings from its own AI and digital push by 2027. Carriers no digital ease is key to loyalty now, so expect more AI tricks and app upgrades as they fight to cut churn and win back frustrated users. In this fast-changing market...