Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326
About this episode
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.
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Best Moments:
(01:46) Win-back campaigns should start much earlier than one year of inactivity
(02:11) 70% of people who haven't engaged with emails after 60 days never will again
(03:00) 30-day win-back strategy: value-driven special content
(03:57) 60-day win-back strategy: create FOMO with mistake messaging
(04:33) 90-day win-back strategy: confirmation status emails
(05:41) 120-day win-back strategy: go nuclear with timing and sender changes
(06:17) Sponsor segment: Emma from Marigold email platform
(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters
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MASSIVE thank you to our Sponsor, Marigold!!
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