Applying agile neuroscience for better audience understanding with Laura Beavin-Yates
About this episode
Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies.
We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion.
We touch on the kinds of insights that have been uncovered using neuroscience
And finally, we look into the crystal ball to see what the future may hold for neuromarketing.
Enjoy the show.
Get every episode summarized
Each time Now that's Significant publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Now that's Significant
Now that's Significant - How Women in Research (WIRe) is giving back to the indu...
Now that's Significant
Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel
Now that's Significant
Imagining a world where consumers owned & benefited from their data with Wes Cha...
Now that's Significant
VIBE - Black Market Research & Insights Professionals Conference with Tikica Ben...
Now that's Significant