Apple Watch Series 12 Ceramic Returns | Tech News

0:00On September 9th, Apple's bringing back that premium ceramic build for the new Apple Watch Series 12. This material is known for being super tough, way more resistant to scratches than even titanium, which has been the high-end choice for a while. You'll be able to snag it in Pearl White or Night Blue. This move marks the return of ceramic as a top-tier option for Apple's wearables, something we haven't seen since the Series 5 back in. 2019. It's definitely aimed at the folks who want that extra bit of luxury and durability, and it comes with a price tag to match, starting at $800. $99 and going up to $949 for the larger size. Looking back, Apple's experimented with a lot of materials for their watches, starting with gold way back when. They used ceramic for a few generations before shifting to stainless steel and titanium. Now, with the Series 12, they're bringing back ceramic, showing they're still catering to that segment of the market that values premium finishes. The new ceramic models are part of the Series 12 lineup, which also features an always-on-serie that can give you AI recaps of your day.

1:07It's interesting to see Apple continue to innovate with materials and features, even on their more expensive offerings. This return to ceramic shows Apple is listening to demand for more durable and distinct premium options. It's a solid move for those who want their tech to not only perform, but also stand out and last. Tech news, powered by AI. This is Tech News Today.