Anyone, Not Everyone, Chapter 3: Lay the Groundwork | Choose the Perfect Vertical Market
About this episode
Episode 3
Chapter Three of Anyone, Not Everyone underlines the importance of careful and informed selection when choosing a vertical market to specialize in, warning that a hasty or ill-informed choice can lead to significant loss of time and potential revenue.
It encourages agency founders to use their client history data to make an educated decision and highlights the characteristics of a desirable vertical, advising to start with a generalist approach before specializing to gain a comprehensive understanding of market dynamics.
Reminder that this is Chapter Three in Corey Quinn’s book, Anyone, Not Everyone. Over the next few weeks, we'll be releasing a few chapters at a time so that you can escape founder-led sales.
If you want to read or listen to the entire book today, then visit www.AnyoneNotEveryone.com and pick up a copy.
This episode was produced by Reignite Media.
Get every episode summarized
Each time The Deep Specialization™ Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Deep Specialization™ Podcast
How This Agency Owner Scaled to Their Most Successful Year Yet
The Deep Specialization™ Podcast
Copy This Sales Strategy, It’ll Blow Up Your Agency
The Deep Specialization™ Podcast
Give me 76 seconds and I’ll Help You Scale Your Agency
The Deep Specialization™ Podcast
The Proven 5-Part Sales Compensation Playbook for Agency Owners
The Deep Specialization™ Podcast