Anchor's redesign; podcast consumption in Denmark; Sounds Profitable's clever ad-tech, New People and Location Tags

Send James and Sam a message or voicemail

Join James Cridland and Sam Sethi on this week's show.

Interviews:

• Anna Sian -  Head of Marketing,  Spotify & Anchor FM  - talks about their redesign.
• Bryan Barletta - Sounds Profitable - talks about 'Dynamic Content Insertion' 
• Peter Niegl and Rasmus Kidde -  DR’s research department - talk about podcasting in Denmark. 
• Mark asks a question about the value of 'Categories' in 2021

News:

• SquadCast released v3 of their remote recording tool. The headline: you can now record quality HD video as well as audio with your guests. 
  
  
• 25% of the 345m monthly active Spotify users now use the app to listen to podcasts, up from 22% the previous quarter. Speaking on the company’s Q4 2020 earnings call, Daniel Ek said he’s “reasonably confident” that he can see benefits in user growth and retention from podcasts.
  
  
• In Denmark, 27% of adults (15+) listen to podcasts every week. That is 3 percentage points up from last year, according to new data from DR. 
  
  
• Sounds Profitable now has a podcast. The show uses dynamic ad insertion from Whooshkaa in a number of different ways, and Bryan Barletta describes in depth some of the ways he’s using it. You should subscribe to the newsletter (and to the podcast)
  
  
• Spotify’s consumer podcast host, Anchor, has had a redesign. A new 'wave’ logo, a new typeface (

Buzzsprout
Start podcasting - keep podcasting!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Connect With Us: 

• Email: [email protected]
• Fediverse: @[email protected] and @[email protected]
• Support us: www.buzzsprout.com/1538779/support
• Get Podnews: podnews.net