About this episode
For years, landlords have focused on millennials and Gen Z—but the fastest-growing group of renters today is actually adults over 55. In this episode, we break down new Census data showing a nearly 30% surge in senior renters over the past decade, with hotspots like Austin, Dallas, and San Francisco leading the trend. We’ll explore why older adults are leaving homeownership behind, what they value most in a rental, and the practical steps landlords can take to attract and keep these long-term, stable tenants.
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