Amber Bogie on ABM

In this Marketing Over Coffee:
In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More!

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Brought to you by our sponsors: Blueshift and LinkedIn

Amber Bogie talks about being the ABM Strategy Lead at Degreed

Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack

One-To-One Marketing

6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

Coming in with Demandbase, Sendoso and Terminus

Making scalability the priority - leveling up to a sales team of 100

Start with Training Wheels

What's the magic in account selection?

Shifting to do ABM with existing customers

20:29 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

What's the most important feature for an ABM system to have?

Shifting from live events to digital during lockdown

Peak Community for Marketers

Full Funnel ABM

Amber on LinkedIn

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