
About this episode
When you think about storytelling in design... Alex Cornell is often the person that comes to mind. And that's a big reason why he's one of the most requested guests on the show. So this episode is a deep dive into the finer details of communication. We talk about:
- The story behind his startup Cocoon
- How Alex leverages his background in video
- Alex’s precision and obsession with language
- Why Alex left linear to work on generative AI at Meta
- Why getting buy-in for your ideas is kind of like a math proof
- Behind-the-scenes of the wild videos Alex made at Facebook
- Lessons learned designing the Substack and Linear mobile apps
- The mental models Alex uses to construct compelling narratives
- a lot more
- Alex’s startup Cocoon
- Alex’s famous Chevron vs. 3 Dot video from Facebook
- Alex’s favorite monospace font is Jet Brains and his favorite serif font is Tiempos
- Klim is Alex’s favorite type foundry
- We discussed the dual-panel approach in the Amie mobile app
Get every episode summarized
Each time Dive Club 🤿 publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Dive Club 🤿

Flora Guo - How to accelerate your design career with AI
Dive Club 🤿
Mar 25, 202646:36completed

Kris Puckett - Becoming an AI-native designer
Dive Club 🤿
Mar 19, 202652:57failed

Josh Puckett - Crafting interfaces with uncommon care
Dive Club 🤿
Mar 12, 202653:57failed

Luis Ouriach - How are design systems changing?
Dive Club 🤿
Mar 10, 202655:10completed