Airbnb & Cortis K-pop Group's Seoul Hideout

0:00On April 30, Airbnb teamed up with the K-pop group Cortis for a one-of-a-kind pop-up called the Soul Hideout, inspired by their hit single Red Red, from the EP Green Green. On April 28, fans got a two-hour immersive adventure split into a pulsing red zone and a chill green side, hunting UV clues, customizing, key cards, raiding symbolic lockers, and playing bingo before wrapping with Jenga against all five members. The group, made up of Martin, James, Juhun, Songyeon, and Kianho, debuted under High Bay's Big Hit Music label back in August 2025. Their first EP hit number 15 on the Billboard 200, and they made history headlining the opening night of the NBA crossover concert series. At All Star 2026, the first K-pop act to do so. Fans couldn't get enough of the up-close vibe, with 122-year-old calling it like hanging with friends, and a 27-year-old fan from. Taiwan, saying Cortis, brought unmatched energy after her first in-person event.

1:05This fits Airbnb's push into K culture, following stays tied to BTS and in hyben, plus experiences with 17 across Korea, Japan, and LA. Survey show why it works, 94% of travelers to Korea cite K culture as a draw, with K-pop influencing 26% overall. Jumping to 36% for Gen Z, and 40% in China, proving the hype is fueling real trips. Pop culture, powered by AI, this is entertainment in celebrity news today.