About this episode
Samantha Bedford, Founder and CEO of Pico Digital Marketing
Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.
Get every episode summarized
Each time Simpli.fi publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Simpli.fi
The 2026 Marketing Trends
Simpli.fi
The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results
Simpli.fi
Mastering Programmatic Advertising | Matt Bailey
Simpli.fi
Cracking the Code of Effective CTV Commercials | Hernan Vazquez
Simpli.fi