About this episode
AI Heroes: Tony Costella on Embedding Culture into AI at Heineken
🎙️ Live from Cannes – AI Heroes Live
In this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Tony Costella, Global Head of Insights at Heineken, to explore how one of the world’s most iconic beverage companies is reimagining its future through AI.
Tony unpacks Heineken’s journey with AI—how they're using it to transform insights, pilot new tools, and build a next-generation insights engine. He shares why culture and company DNA must be at the heart of AI transformation, and how Heineken is strategically blending build, buy, and partner models to shape proprietary tools that fit their unique way of working.
We also dive into:
The role of company culture as a competitive advantage in an era of commoditized data
How insights professionals are uniquely positioned to lead in the AI era
The importance of designing processes that combine human intuition and machine intelligence
How Heineken thinks about raising the floor vs. raising the ceiling with AI tools
What Tony hopes to take away from the Cannes insights community—and what’s next on Heineken’s roadmap
If you’re an insights leader, innovation strategist, or just fascinated by how global brands are embracing AI without losing their soul, this episode is for you.
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