AI Heroes Live From Cannes: Michael Nevski - Episode 7

AI Heroes: Michael Nevski on Trust, Agentic AI & the Future of Consumer Insights
🎙️ Live from Cannes – AI Heroes Live

In this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Michael Nevski, Director of Global Insights at Visa, to explore how AI is reshaping consumer behavior, trust, and the future of brand engagement in a fast-moving digital world.

Michael shares insights from his upcoming Cannes presentation, unpacking the shifting dynamics of consumer trust, loyalty, and the increasing reliance on affluent consumers to drive retail growth. He also dives deep into the rise of agentic AI—personal digital assistants acting on behalf of consumers—and the seismic implications for brands, payments, and the customer journey.

We also dive into:

• How agentic AI will redefine e-commerce, brand influence, and decision-making at the point of purchase

• The opportunity for insights professionals to lead with real-time, 360-degree understanding of consumer behavior

• Why trust and recommendation engines will matter more than traditional brand equity in the AI era

• Visa’s approach to embedding AI through internal copilots, ambassadors, and best-practice sharing

• How to navigate AI in highly regulated sectors like financial services while staying agile and future-ready

• The role of collaboration, cross-functional communication, and data transparency in breaking down silos

If you’re in financial services, e-commerce, or simply navigating the intersection of AI, insights, and consumer trust—this episode offers both a bold vision of what’s ahead and practical takeaways for embracing the unexpected.

Connect with Michael on LinkedIn