About this episode
AI Heroes: Flemming on Insights, Strategy & the AI-Powered Future
🎙️ Live from Cannes – AI Heroes Live
In this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Flemming, a seasoned insights veteran whose 37-year career has spanned iconic brands like Mars, Levi’s, IKEA, Tommy Hilfiger, and Calvin Klein.
Flemming reflects on his unique career evolution—from insights technician to strategic leader—and shares timeless lessons on how curiosity, business empathy, and generosity have fueled his growth across functions and industries. He emphasizes why insights should never be siloed, how to make yourself indispensable to stakeholders, and why making others better is the true mark of impact.
We also dive into:
The essential shift from insights-as-service to insights-as-strategy
Why middle-tier roles in insights may disappear—and what it takes to rise to the top
How AI is transforming insights teams—liberating them from operational tasks to focus on real business influence
The power of synthetic personas, and the risks of AI hallucination in innovation workflows
Practical advice for rising leaders: building belief, strengthening key relationships, and always giving great work away
If you're an insights professional wondering how to stay relevant in the AI age—or aiming to make the leap from researcher to strategic operator—this is a must-listen episode packed with wisdom, candor, and a sharp eye toward the future.
Connect with Flemming on LinkedIn
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