Africa’s Untapped Potential in Orthodox Tea

Tea has reshaped East Africa for 120 years, evolving from colonial dominion to a vibrant entrepreneurial endeavor producing a third of the world’s tea. Kenya’s 650,000 smallholders are the beating heart of Africa’s tea industry, which provides a livelihood for five million people in ten tea-growing countries.

In celebration of International Tea Day, the Purple & Specialty Tea Association of Kenya (PSTAK) will host its inaugural conference in the Nandi Hills on May 22-23. The event, endorsed by the Kenya Tea Board, spotlights Africa’s untapped potential in Orthodox tea production.

Representatives from 50 specialty producers in eight nations will attend educational sessions by tea experts, a competition for the best locally produced tea, and festivities. Sessions will be streamed online, enabling the entire global tea community to participate.

Conference Chairman Boaz Katah shares his enthusiasm for this long-awaited gathering.

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