Aditya Birla Fashion has a new hack for growth. Except it could also destroy its business
About this episode
Aditya Birla Fashion is arguably one of India's most complex listed retailers.
It has dozens of really diverse fashion brands and retail formats under it.
On one hand it has high-end luxury labels like Sabyasachi and Tarun Tahiliani, and on the other, it also owns the retail chain Pantaloons and labels like Allen Solly, and Louis Phillip — names that we all know because they are accessible to most people.
Now, you would think this we-have-something-for-everyone strategy must be working out great for Aditya Birla Fashion, right?
Turns out, that’s not quite true. In fact, it's having this opposite effect. Experts in the industry say it’s almost like the company has an identity crisis.
What's going on at Aditya Birla Fashion?
Tune in to find out.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Get every episode summarized
Each time Daybreak publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Daybreak
This week in AI: activist robots, doom-laden researchers — so who's the good guy...
Daybreak
India has more tourists than ever. So why is tourism in trouble?
Daybreak
The Government sold Air India to escape its problems. The fix is to buy back in
Daybreak
Nykaa cracked fashion at last. Myntra sees no reason to panic
Daybreak