Adding Music to Marketing with Sam Parvin

In this Marketing Over Coffee:
In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin!

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Brought to you by our sponsors: BlueShift and Terminus

Starting at Doppler Studios

Global Music Consultant at Coca-Cola

Why a Brand is Better than a Record Label

Corona, GMC, Maker's Mark

Define your brand's point of view

6:46 - 7:47 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc

Document what music means to your brand

Having music in every creative brief

Clear responsibility on music

13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.

License big known songs or do orginial compositions?

Flexibility in working with composers on agreement types

2x Cannes Winning Save the Children Survivor campaign

Find her at SamParvin.com or on LinkedIn

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Our theme song is Mellow G by Fonkmasters.