Account Based Marketing - Joys and Failures

We have guest Lauren Vaccarello who is the vice president of marketing at Box. We are going to be talking a lot about software as a service, sales and marketing and how to do that effectively. This conversation on account-based revenue – targeting the right accounts, partnering with sales, the joys & failures & adjustments associated with execution.

Lauren Vaccarello (@laurenv) is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.