Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

This week in the business of podcasting:

• Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser attention reporting.
• Acast has opened video publishing on Apple Podcasts to all creators on its platform, after beta shows saw an estimated 25% increase in weekly Apple Podcasts sessions.
• A coalition of 18 U.K. media organizations is urging the government to reject advertising on BBC podcasts, citing an estimated £10 million in annual revenue against the harm to independent audio businesses.
• The IAB released "Measuring Visibility in the AI Era," a framework sorting AI search visibility metrics into four categories as more than 20 vendors sell competing tools with materially different results.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.